Neff was selected to develop and manufacture new folding cartons to commemorate Michter’s Fort Nelson Distillery. This important brand dates to 1753 and claims to be America’s first whiskey company.

Challenge
The original art specifications were problematic: metalized polyester with solid bleach sulphate that required: two white inks, CMYK, a match yellow to create copper, one background color, two coatings. These specifications would produce an expensive package that would not be environmentally friendly. The Neff design team went to work to develop a sophisticated package that was both recyclable and cost effective.

Solution
To create a more sustainable solution, we tested cold foil as a replacement for the polyester. Cold foil is applied during the printing process and is adhered to the paperboard with glue. When recycled, the foil separates from paperboard during the deinking process, is burned for fuel, and does not go into the waste stream. Cold foil can be applied to just the areas needed for foil blocking.

Our solution saved Michter’s money while reducing its impact on the environment. Using cold foil allowed the elimination of two colors from the artwork, which also eliminated the cost of two inks and two plates. In addition to the costs savings, it also reduced time during prepress.

When your product needs a technically precise package to present your brand that is cost effective and environmentally friendly – accept nothing less.